Start of a New Era: Brickmania Signs Deal With Mattel

Toy giant Mattel Inc. recently purchased Canadian mock brick producer Mega Brands, and (like millions of disappointed children before them) discovered their newly purchased Mega Blocks were an entirely useless pile of garbage. In an attempt to salvage their $460 million blunder, Mattel have enlisted the professional designers at Brickmania to fix their failed product line, renamed Megla®Mania. In regards to the recent partnership, an exasperated Brickmania CEO Daniel Siskind commented at a press conference on Monday, “We’re doing the best we can, but we can’t be expected to perform miracles under the current circumstances.”

Related story to follow.